Street Entrepreneurs

Book Review: Universal Principles of Design

Posted on August 24, 2011 by Paul

From time to time I like to throw in a curve ball and on the face of it this book is one of those times. What does a book about design have to do with sales, marketing and being an entrepreneur. The answer is of course that it depends on the book. The reality is that anything we make from websites and business cards to business processes and client interation are designed. If you doubt that you can design a customer interaction then you’ve never used Apple support. This book is another classic text, but this time it gives you a solid grounding in the key principles that influence every design decision we make.
Continue reading →

Posted in Book Review | Leave a comment

TED Talk – Building a dinosaur from a chicken

Posted on August 22, 2011 by Paul

A lesson on how to achieve the impossible. So what’s your dinosaur?

Posted in Videos | Leave a comment

Book Review: Small Is The New Big

Posted on August 17, 2011 by Paul

Oops, I seem to be reviewing another Seth Godin book. I promise I’ll review a different author next week … honest. I can’t say much more about this book other than it’s one of my favourite business books. The full title is small is the new big and 183 other riffs, rants, and remarkable business ideas, which gives you a clue to it’s content. The book’s style harks back to the classic works of ex-mckinseyite Tom Peters. It is accessible and infinitely readable in short or longer bursts, as it is made up of a series of short punchy sections on practically every area of business.
Continue reading →