From time to time I like to throw in a curve ball and on the face of it this book is one of those times. What does a book about design have to do with sales, marketing and being an entrepreneur. The answer is of course that it depends on the book. The reality is that anything we make from websites and business cards to business processes and client interation are designed. If you doubt that you can design a customer interaction then you’ve never used Apple support. This book is another classic text, but this time it gives you a solid grounding in the key principles that influence every design decision we make.
This book is a handsome object and it’s no surprise that a book on design has itself been designed to be clear and accessible. Accessibility is important here because this is a reference book containing descriptions of such principles as affordance, ockham’s razor and the golden ration. It is beautifully illustrated with clear information and examples. If you have a desire to make your projects and business better through design then I would be surprised if this book was not a constant source of inspiration.
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