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Category Archives: Book Review
Book Review: Selling The Invisible
Many books will declare themselves as classic texts and in the marketing arena few deserve the title. However, Harry Beckwith’s Selling The Invisible, A Field Guide to Modern Marketing is certainly a book that deserves your attention. I love this … Continue reading
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Book Review: Purple Cow
Purple Cow: Transform Your Business by Being Remarkable was written by Seth Godin and is published by Penguin Books. If you haven’t heard of Seth Godin, then you’ve missed some of the most exciting ideas that have hit marketing over … Continue reading
Book Review: The Art of Looking Sideways
I am reminded of the Steven Wright joke about the dictionary being a poem about everything that explains itself as it goes along. The Art of Looking Sideways by Alan Fletcher is indeed a book about everything but you’ll have … Continue reading
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Book Review: The Big Red Fez
This is not a book about magician Tommy Cooper but actually another work by marketeer supreme Seth Godin. The book is cunningly subtitled How To Make Any Web Site Better, which is going to catch many people’s attention. Although a … Continue reading