Book Review: Selling The Invisible

Posted on July 27, 2011 by Paul

Many books will declare themselves as classic texts and in the marketing arena few deserve the title. However, Harry Beckwith’s Selling The Invisible, A Field Guide to Modern Marketing is certainly a book that deserves your attention. I love this book and it has influenced my thinking and approach to how I market and sell services possibly more than any other resource. As Seth Godin calls us to innovate then Beckwith provides a call for us to build relationships and does so with an entertaining and insightful guide book.
Continue reading →

Posted in Book Review | Leave a comment

TED Talk – Listen, Learn then Lead

Posted on July 25, 2011 by Paul

So how do you lead in the connected world?

Posted in Videos | Leave a comment

Book Review: Purple Cow

Posted on July 20, 2011 by Paul

Purple Cow: Transform Your Business by Being Remarkable was written by Seth Godin and is published by Penguin Books. If you haven’t heard of Seth Godin, then you’ve missed some of the most exciting ideas that have hit marketing over the last decade. I tend to stay clear of all the self help books and self proclaimed guru guides, but when it comes to Mr. Godin I make an exception. Seth pulls off his guru status with aplomb, for two main reasons. Firstly he has form; he was VP of Direct Marketing for Yahoo. Secondly he has a charming writing style in which he narrates a series of well researched case studies that illustrate his broader point. Seth is above all things a great story teller. As such, he doesn’t dictate but prefers to explore and suggest, leaving you with a hundred new ideas to move your business forward.
Continue reading →

Posted in Book Review | Tagged | Leave a comment

TED Talk – Where Do Ideas Come From?

Posted on July 18, 2011 by Paul

Chance favours the connected mind.

Near the end of the talk Steven Johnson outlines the case for sharing versus protecting your ideas. Do you agree?

Posted in Videos | Leave a comment