Tag Archives: Seth Godin

Oops, I seem to be reviewing another Seth Godin book. I promise I’ll review a different author next week … honest. I can’t say much more about this book other than it’s one of my favourite business books. The full … Continue reading →

It should be apparent now that I enjoy the many works of Seth Godin. Seth broke through into the mainstream marketing world with his Unleashing The Ideas Virus book. I agree with much that Seth has to say, but more … Continue reading →

Purple Cow: Transform Your Business by Being Remarkable was written by Seth Godin and is published by Penguin Books. If you haven’t heard of Seth Godin, then you’ve missed some of the most exciting ideas that have hit marketing over … Continue reading →

This is not a book about magician Tommy Cooper but actually another work by marketeer supreme Seth Godin. The book is cunningly subtitled How To Make Any Web Site Better, which is going to catch many people’s attention. Although a … Continue reading →